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The Rise of the Smart Assistant
Tweet Almost everybody wants to have an assistant, even if people won’t freely admit it. Who doesn’t want an extra set of hands to help out with chores, scheduling, reminders, meetings, reservations,...
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My Column Is Heading to CNET!
Tweet Dear friends, colleagues and supporters, I’m thrilled to announce that I’m joining CNET and CBS Interactive as a contributing columnist and commentator! Ever since my departure from Mashable,...
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Announcing “Startup Attention & PR 101″, Now on Udemy
Tweet I’m thrilled to announce the launch of “Startup Attention & PR 101: From Launch to Damage Control and Beyond“, my 19-lecture online Udemy course. I’m also thrilled to announce that half of...
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Mark Zuckerberg Is an Awesome CEO. Watch Me Explain Why on CNBC [VIDEO]
Tweet I was on CNBC earlier today to answer the question, “Is Mark Zuckerberg In Over His Hoodie?”, facing off against Silverback Social CEO Chris Dessi. My argument was simple: Facebook stock has...
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The Tech Community Must Invest More In San Francisco
Tweet Several years ago, when Square was just eight people, I was invited by Jack Dorsey to his loft in SOMA to meet the team and get a sneak peek at the Square device. After I interviewed Dorsey, he...
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Snapchat and the Logic of Turning Down $3 Billion
Tweet In July 2006, a two-year-old company received the offer of a lifetime: a $1 billion acquisition offer from Yahoo. While its board was ready to accept the offer, its founder and CEO instantly...
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Announcing “Captivology”, My Book on the Science of Attention...
Tweet Dear friends, family, colleagues, and supporters, I’m thrilled to announce my first non-fiction book, working title “Captivology: The Science of Capturing People’s Attention“, due in early 2015...
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When Two Apps Are Simpler Than One
Tweet If there’s one entrepreneurial mantra that Steve Jobs taught us, it’s this: Simplify! Complex products fail. The complex MySpace lost to the simple Facebook. The simplicity of Snapchat,...
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Why We Invested in Shots
Tweet As you may have heard, the mobile app Shots has been on fire. It has over 5 million active users (and growing fast), just launched 3-second video, and recently raised $8.5 million in its Series...
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How to Captivate the Attention of Users, Customers and Investors [VIDEO]
Tweet A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book Captivology. In...
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The Role of Visual Content in Storytelling [VIDEO]
Tweet Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and...
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What Is a Brand? [VIDEO]
Tweet What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts? A few weeks ago, I sat down with...
View ArticleThe Three Things That Get Us Stuck [VIDEO]
Tweet In this video interview with Behind the Brand, I discuss the three key things that “get us stuck” — execution (or lack thereof), the grind, and the problem. Overcoming these three key factors is...
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How to Build a Management Team When You’re Not an Experienced Manager
Tweet I recently dropped by MSNBC to answer business questions from entrepreneurs alongside S3 Agency CEO Denise Blasevick. We answered a question about how a clergyman could market himself tactfully...
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How Can You Tell a Better Story With Your Data?
Tweet A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide advice for entrepreneurs. In this video, I discuss the science of storytelling, the Rokia effect,...
View ArticleIs Now the Best or Worst Time to Start Something? [VIDEO]
Tweet A lot of people are worried about China, Greece, and the markets in general. But should that stop you from starting a company or trying your hand at a new idea? I deliver the answer eight...
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Oversubscribed: A New Podcast on Media and Tech with Jason L. Baptiste and Me!
Tweet I’m thrilled to announce that my friend Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and I have launched a new podcast: Oversubscribed with Jason L. Baptiste...
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The Seven Triggers of Captivation Marketing [VIDEOS]
Tweet I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about...
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Announcing New Keynotes on Psychology, AI, and Storytelling
Tweet Today, I’m announcing a new series of talks in partnership with Worldwide Speakers Group (WWSG)! These new talks build upon my wealth of Captivology research, along with the experience I’ve...
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